DESIGN FOR DIFFERENTIATION 

Design is a driver for differentiation & innovation, if it is used right.

 

Design/Brand Strategy

  • Mapping of customer insights, competitor analysis
     
  • Mapping and analysis of products, services, user interfaces, marketing materials etc.
     
  • Development of design and brand strategy – where the main focus is your customer experience or prioritized areas like UX Digital services etc.
     
  • Development of guidelines or toolbox for the organization
     
  • Integration of design and the direction in the organization
     

Design strategy for digital services

  • Mapping of customer needs and insights
     
  • Development of central customer touch points – where digitalization can be used as a new service and offering
     
  • Development of the digital user experience across the contact points
     
  • Integration and link to SW, Product development and the business etc.
     

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